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Icon set to depict specialised financial services

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The brief
The task was to design a unique and cohesive set of icons for the services offering. The challenge was to differentiate between services with similar attributes and find the right associations.

The insight
Dig deep into the underlying key words to pick an appropriate reference to illustrate an icon, keeping the whole set in mind for a unified look. Where possible, use a mathematical reference in line with the core of the company’s brand.

The solution
An overall unifying element is the diamond shape mimicking the logo. The three secondary colours indicate a service area an icon belongs to. Due to its abstract nature, the icons are intended to be used with the titles, over time building visual recognition. Primarily for web use, but also for other marketing materials the company uses.

Role: concept, artwork design.

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