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Redesigning brand identity for a creative business

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The brief
This creative team specialises in planning unique and custom-designed events. Their customers are mostly in their 20s and 30s who appreciate bespoke items. The team wants to redesign their visual identity to better reflect the company ethos that have developed over time, and add more personality.

The insight
The business has a strong focus on crafts and things hand-made, with most of event decor and assets made in-house. The team is positive, bursting with energy, and promotes eco-friendly work principles. Their brand essence is “the head full of ideas”.

The solution
The new identity blends the brand's underlying message with energy and creativity. The colour palette draws from natural sources - colours of orange, eggplant and mint. There is a feminine feel to it which influences their work and is one of the team's strengths.

Role: logo, business stationery, website design, styleguide.

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